Giuliana GentileINTERIOR DESIGN
All retail projects
01 / Boutique retail / Concept design

Velluto Boutique

A softer approach to retail. A boutique that feels less like a store, and more like a well-kept home.

Velluto Boutique interior overview
THE CONCEPT

Centered around a relaxed lounge, Velluto invites guests to sit, browse, and take their time. Curated apparel in soft neutral tones sits alongside caramel velvet, warm ivory walls, and antique brass details, creating a space that feels elevated but welcoming.

01 / THE PROCESS

Space planning
& ideation

Early sketches explored guest flow, sightlines, and how a lounge could anchor a small retail footprint. A cash wrap just inside the entry offers an easy welcome, while accessories and shoes lead guests toward the central lounge. Perimeter racks keep apparel visible; fitting rooms, a dedicated mirror zone, and discreet staff storage complete the rear of the space.

Velluto Boutique floor plan and space planning studies
Velluto Boutique material and interior details
02 / MATERIALITY

Finish selections

A curved caramel velvet sofa anchors the lounge, paired with a dark marble coffee table and a black leather chair. Warm ivory walls and polished concrete keep the backdrop calm. Matte black doors, light oak display tables, antique brass, and a charcoal floral rug balance softness with structure.

  • Caramel velvet
  • Warm ivory
  • Antique brass
  • Dark marble
  • Light oak
NEXT PROJECT

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