Giuliana GentileINTERIOR DESIGN
All retail projects
03 / Large-format retail / 2020 remodel · Irvine, CA

Target · Irvine

Clear boundaries. Open possibilities. Custom architectural details for a familiar retail environment.

Target · Irvine interior overview
THE CONCEPT

The remodel of Target in Irvine, California, presented design challenges that became opportunities for unique architectural elements. In collaboration with the architectural team, I helped design custom partitions and railings to replace existing solid walls.

01 / THE PROCESS

Space planning
& ideation

The patterned metal rails create a clear separation between spaces without closing off views. Inspired by a similar design solution in another project, the partitions establish a visual rhythm while keeping the store open and connected.

Target · Irvine architectural interior details
Target · Irvine material and interior details
02 / MATERIALITY

Finish selections

Black metal framing and carefully considered railing patterns add definition around the café and guest-service areas. The design brings visual interest to the guest experience while integrating with Target’s existing retail identity.

  • Metal partitions
  • Custom railings
  • Open sightlines
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